Miss Niseko is the first beauty pageant held on 2nd March, 2019 at Powder Room Niseko with 9 contestants from Malaysia, Hong Kong, Japan, Europe to compete the title of Miss Niseko -  their mission is to promote Niseko, from winter sports, dining, cultural activities, to vibrant nightlife in the spectacular Hirafu village, providing a platform for cultural exchange and to celebrates adventurous spirits and international friendships. Niseko Marketing helped clients to design and execute the event. Miss Niseko 2019 sponsors include international brands such as J. Lindeberg and Caviar & Prunier House, and over 20 Niseko local partners. The judges of this beauty pageant include Miss World Japan, Priyanka Yoshikawa and premiere Filipino actress and Miss World pageant holder, Ruffa Gutierrez, who led the famous reality show 'It Takes Gutz to Be a Gutierrez'. Miss Akina Abe from Tokyo who was crowned as the first Miss Niseko winner graced on What's On Niseko Magazine cover story in March.